About J L Sports & Massage Therapy

Introduction and Background

I’m Joni, a Level 4 Sports Massage Therapist with a decade of experience. Based at Gain Fitness Norwich, I transitioned from a career in insurance to follow my passion for health and fitness. I became a qualified Personal Trainer and further specialised in Sports Massage Therapy. At my clinic, I provide expert treatment for sports and lifestyle injuries, helping you achieve optimal performance and recovery. Keeping you as healthy as possible for as long as possible.

Treatment Philosophy

I believe in treating clients holistically, tailoring each session to their body’s specific needs. By integrating massage, cupping, and dry needling, I manage pain symptoms and focus on preventing future injuries. My comprehensive approach ensures you receive the most effective therapies in a single appointment, eliminating the need for separate sessions.

Holistic Approach and Continuous Learning

I love working with my clients in to identify the root cause of their pain. Often, what seems like a gym injury stems from lifestyle factors creating a “perfect storm” for injury. By looking at the bigger picture and gathering comprehensive information, I can provide targeted treatment. I am committed to continuous learning and have incorporated advanced dry needling, myofascial cupping, and kinesiology taping into my practice. Recently, I added clinical yoga teacher training to help clients improve movement and mobility outside the treatment room. I am currently studying for a BTN Academy Nutrition qualification to offer a complete wellness package to my clients. This service will be available for Norwich based clients and online.

Personal Commitment and Lifestyle

I am incredibly passionate about helping everyone’s body function effectively with minimum pain and maximum performance. Whether you’re a teenager or pensioner, athlete or office worker, we can work together to help you manage pain, move well, and recover effectively. When I’m not in the Norwich clinic, you’ll find me training at GAIN Fitness, preparing for the 2024-25 season of Hyrox, with upcoming events in Birmingham, London Excel and Bilbao. Breath-work and focused mobility training are key components of my regimen, alongside intense running track sessions. Any downtime is spent, traveling and exploring, getting outside with my family, friends and dog, Darcy.

Meet The Team

J L Sports Massage & Therapy takes pride in having a highly experienced and talented team.

Joni Lambert

Owner

Meet Joni

Hi, I’m Joni! I’m the founder of our Norwich clinic and a dedicated Level 4 Sports Massage Therapist with over a decade of experience. After transitioning from a career in insurance to pursue my passion for health and fitness, I became a qualified Personal Trainer and specialised in sports massage therapy.

Based at Gain Fitness in Norwich, I offer expert treatment for sports and lifestyle injuries, integrating massage, cupping, dry needling, and advanced techniques like myofascial cupping and kinesiology taping. I’m also qualified to teach 1:1 and group clinical yoga, blending my love of mobility with injury prevention.

My holistic approach ensures each session is tailored to address the root causes of pain, helping you achieve optimal performance and recovery. I’m currently studying with the BTN Academy to coach nutrition, allowing me to offer a complete wellness package.

Outside the clinic, I enjoy strength training and intense track sessions. I’m excited to participate in the Norwich 10km and Hyrox events at Excel & Bilbao. When I’m not training, I love traveling and spending time with my family, friends, and my dog, Darcy.

Whether you’re an athlete, office worker, teenager, or pensioner, I’m here to help you move well, manage pain, and recover effectively.

Book your session with me and discover expert sports massage therapy in Norwich today!

Millie Harris

Sports Massage Therapist

Meet Millie

Hi, I’m Millie! I’m a qualified Level 5 Sports and Remedial Massage Therapist with a strong passion for physical and mental self-care. My background in bodybuilding and competing, along with years of riding racehorses in the USA, has given me a deep understanding of the importance of maintaining overall well-being.

I joined the team in Norwich in September 2025, covering the clinic two days a week. I’m also the founder of AH Sports & Soft Tissue Therapy in Thetford and work as a healthcare assistant on the orthopaedic team, where I see sports-related injuries firsthand.

Outside the clinic, I love travel, adventure, and strength training, and have a newfound interest in calisthenics. I’m also an animal lover who enjoys spending time with my dog and horses.

In the future, I plan to further my knowledge by studying under Eric Dalton, a master in MSK therapy and alignment techniques.

I’m here to provide personalised care to help you feel your best and reach your health and fitness goals.

Book your session with Millie and start your journey to better health today

Book Your Appointment Today

Would you like to work with us? Book your appointment today and let us help reduce your pain, move better, recover faster, and start your journey to healthy you.

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